Blog
Practical, honest advice for turning an idea into a small business people actually want.
· 5 min read
A simple framework for describing what you sell so visitors instantly know who it's for, what they get and what to do next.
Read the guide: Write an offer people understand in five seconds· 8 min read
Practical, low-cost ways to find your first handful of customers using conversations, communities and generosity instead of ad spend.
Read the guide: Your first 10 customers without ads· 6 min read
How to set a sensible first price for a course, template or coaching package — and why your first price doesn't have to be your last.
Read the guide: Pricing your first digital product· 7 min read
A practical, one-weekend process for finding out whether anyone wants your idea — before you spend months building it.
Read the guide: How to check demand before you build